Keyword Case Study for Attorneys   The “science” is looking at the mathematics of which lines of law practice are most profitable for the attorney (what is the profitability of a injury law case vs.. a workers compensation case). If an injury law case is 6 times more lucrative, then we should allocate most of [...]

1. Immediate need fulfillment of a qualified prospective client. Scenario: Prospect is certain they need an attorney – They can easily find you – You look qualified to handle their case – They contact you. Important issues: Competition – They must easily find you (SEO,PPC), your site must appear professional (bio is appropriate) When they [...]

1. Not putting your target keyword in the listing title (link) 2. Copying and pasting the same description in multiple directories 3. Not submitting to niche relevant directories 4. Being cheap & shortsighted What is a link directory? A link directory is a website that allows you to create a brief description of your business [...]