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The internet can be your best friend or worst enemy for your business… it’s all up to you.

The most important thing to remember is that doing business on the internet is a radically different business model to sell your products and services. You are not in Kansas anymore.

To harness the leverage and power of the internet many “old line” firms just throw up a website and expect radically improved results. That would be like putting a modern racing engine onto the chassis of a model T. It’s just a horrible and dangerous mismatch of resources that will ruin both pieces of equipment and your business.

Most people’s web businesses have one foot in the “old world” and one foot in the “new world”. Straddling these two tectonic plates is the most dangerous thing you can do. The worlds a changing you either have to jump on… or jump off.

For example, when Amazon started selling books online they sold them at razor thin profit margins. Everyone thought they were crazy (that’s how radicals are treated). If they would have kept their prices and margins the same as conventional book stores, they would have never grown. Why should they? They didn’t offer anything radically different to their customers.

What made Amazon and Ebay grow like a virus? They found a way to lower their operating expenses using the internet and then gave all of those benefits and more to their customers. Can you be that radical? Most people can’t, so they end up not getting anyone’s attention. Being on the Internet, is like being a Hollywood actor. If you are ignored by your audience, you are doomed.

How to be an internet star?
1. Throw out the old business model and don’t look back.
2. Focus your energy & try to give your customers 5 times more than your competition for half the price.
3. Dominate your niche.

Sound impossible? It’s not. I have a website that competes with a billion company called Lawyers.com. They have a million attorneys on their website, in all law practice areas that pay a pricey fee of about $5,000 a year.

Sound like tough competition? In reality, they aren’t. I only focus on one area of law probate and estate settlement. I give consumers over 500 pages of helpful information about probate for free (more than the other guys). Consumers appreciate it.

In my attorney directory, I limit the number of attorneys that can join to only 400 to 500. I give attorneys exclusive listings 300,000 in population. My price is less than 1/3 of Lawyers.com. Because my site is loaded with strictly probate and estate content; Google considers my site THE AUTHORITY and gives me traffic on over 4,360 different estate keywords.

Making things even more interesting is that I give attorneys 20 more probate websites to advertise their law practice in the probate niche. I have another 10 more websites to roll out. I just cut my price to just $97 a month. Sound insane? I hope so…that’s my radical business model.

In our other business of Search Engine Optimization we undercut the competitions prices by 70% and I am sure we out produce them by at least 300 to 500%. We track our client’s performance so we can prove how (radically) good we are.

How radical is your web business?