FIVE STEPS IN SEARCH ENGINE OPTIMIZATION
1. KEYWORD RESEARCH
When you perform a search on Google, you type in a series of keywords. Only websites that closely match those keywords and are viewed favorably in Google’s eyes are listed. Selecting the right keywords for your website is a key component in correctly optimizing your website.
We conduct a in-depth consultation to determine who your customers really are and what products and services they are most interested in purchasing – and how that affects their keyword choices. After these keywords have been defined, we utilize a number of SEO tools to maximize traffic to your website.
2. ANALYSIS OF YOUR SITE AND COMPETITION
There are often times elements of your website set up incorrectly that a human visitor cannot see, but causes your website to be out of compliance with a search engine robot. These factors can be very damaging to your search engine rankings when not addressed properly.
Another component of this keyword research process is to analyze your competition’s SEO efforts. What keywords and key phrases are they using? How is their site optimized? Who is linking to them? How high are their rankings?
Once we analyze your competition we can better develop a targeted online marketing strategy that will help you achieve your goals and objectives. There are specific guidelines that all websites should follow to make them search engine friendly.
3. ON PAGE SEO FORMATTING
To produce a search engine friendly website, our SEO team creates and edits website content that appeals to search engines and the people searching on them. Our copywriting services in conjunction with landing page creation ensures that the content on your website includes targeted keywords and “calls-to-action” to convert your website’s visitors into customers.
As part of the search optimization process, we also create specialized title tags and meta descriptions for your website. Our SEO specialists are highly trained in the art of creating web pages that rank high in the search engines. This will lead to the maximum amount of traffic to your website, which, in turn, leads to increased profits.
4. IN BOUND LINK BUILDING
It is estimated that more than 65% of all search traffic originates from Google, and that figure continues to rise. No one can be certain of Google’s exact ranking formula, but it is widely accepted that three factors have significant influence on your website’s Google PageRank:
Link Popularity – the total number of incoming links to your website
Page Reputation – the actual text of the incoming links to your website
Internal Link Structure – the quantity and text of the links between pages within your own website
Mastering these elements of search engine optimization is critical to a high ranking in Google. To help increase your link popularity and page reputation. We will develop a linking campaign to obtain quality links that will point to your website. While this process seems very straight forward, implementing it is rather complex and time consuming.
5. TRACKING AND ANALYSIS
Each month, we track your progress and provide you with a detailed status update on your successes and any areas of new opportunity. Search engines are constantly adjusting their ranking criteria, and we make sure that we are on top of any changes to your ranking.